On November 22, 2025, all students taking the "International Cultural Trade" course of the Culture, Creativity and Management (CCM) Programme visited the Art Museum of Guangzhou Academy of Fine Arts for a study tour. This visit was organized by the Director of CCM Programme, Associate Professor Dr. Xi Wang and Instructor Ms. Zhuo Luo. The visit focused on two major themed exhibitions held in the museum: Graphic Design in Japan Exhibition and the 1st Bay Area Art and Technology Triennial.

Group photo

Teachers and students first focused on visiting and studying the graphic design works featured in the 2025 edition of Graphic Design in Japan Yearbook. During the exhibition visit, they discussed topics including the professional positioning of graphic designers in the AI era, the industrial chain innovation model of design and printing, and the recognition of aesthetic values in cross-cultural exchanges.

The First Unit Exhibition Area of the Graphic Design in Japan Exhibition

Partial exhibits in the Third Unit Exhibition Area of the Graphic Design in Japan Exhibition

In addition, teachers and students also read and held discussions in the exhibition's reading area, studying on outstanding creative design cases and cultural practice activities. The students browsed a large number of magazines and design yearbooks on community renovation and public facility design, and held discussions on integrating these references with their group assignments and practical projects.

Students Are Reading Books

Subsequently, teachers and students also visited the 1st Bay Area Art and Technology Triennial, co-hosted by the Guangzhou Academy of Fine Arts and the Digital Art Committee of the China Artists Association. Through forms such as video and installation art, the exhibition showcased three core sections: Tidal Rhythm, Brackish Memory, and Surging Boundaries, presenting the impact of technology on social rhythms, cultural preservation, and boundary forms.

CCM student had an immersive experience of the virtual reality (VR) installation

Through close observation of outstanding international design cases and cutting-edge digital art practices in the Greater Bay Area during this field visit, CCM students gained a direct understanding of the management, operation, and future trends of creative design works and art projects, which laid a solid foundation for their subsequent professional learning and practice.

Text：Jecy Weixi ZHANG、Ivy Zhuo LUO

Photo：Jecy Weixi ZHANG、Ivy Zhuo LUO