Yucong HEN, Yaxin LIU 

Graphic Design

Multiple sizes

Supervisor: Dr. Janey HUANG

This graphic design is to create a new commercial brand "China Cool" for Cloisonné, one of the eight masterpiecesof Beijing's intangible cultural heritage, and to elaborate a unique and trendy visual identity system. We hope to activate the genes of intangible cultural heritage with visual tension, so that the traditional craft can realize the vivid translation in the contemporary context, and then sow the seeds of intangible cultural heritage.