About the School-School of Culture and Creativity

United International College (UIC), situated in Zhuhai and jointly founded by Beijing Normal University and Hong Kong Baptist University (HKBU), is the first full-scale cooperation in higher education between the Mainland and Hong Kong. UIC shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China by building a new model for liberal education in Mainland China and by nurturing talented future graduates with international perspectives. The School of Culture and Creativity aims to offer a comprehensive, transformative and multidisciplinary approach to the studies of culture, media, design and creative industries. A range of programmes with a strong creative and practical focus will be offered by the School of Culture and Creativity, including the Bachelor of Communication (Honours) in Animation and Interactive Media, the Bachelor of Business Administration (Hons) in Culture, Creativity and Management, the Bachelor of Arts (Hons) in Cinema and Television, the Bachelor of Communication (Hons) in Media Arts and Design, the Bachelor of Business Administration (Hons) in Tourism, Hospitality and Event Management, the Bachelor of Arts (Hons) in Music Performance, Master of Arts in communication - Film TV & New Media Concentration, Master of Arts in communication - Interactive Media Studies Concentration.

Vision:

The School of Culture and Creativity establishes students in the essential foundations of liberal arts education and empowers them with the digital tools of the future. Our commitment to cultivating stimulating learning environments, attuned to industry needs, empowers our talented students in their intellectual, creative, social and personal journeys, leading to transformative impacts on society.

Mission:

Create an industry-linked and dynamic learning environment that is transformative for students focused on cultivating creativity, deep interdisciplinary knowledge, innovative mindset, critical thinking, communication, interpersonal skills, and personal and cultural well-being.
Attracting and retaining top talents in diverse disciplines, crafting an ecosystem that allows innovation to thrive in the cultural creative industries, and through mobilising creative and digital skills in the collaboration with galleries, museums and performance theatres.
Elevate our institution to the forefront as a premiere teaching and learning environment driven by practice and research in digital and virtual technologies that creates impact regionally, nationally and globally.

Teaching & supporting staff

Assistant Professor and above with PhD degree

84.4%

Students

977

Graduates pursue further studies (2022)

69.27%

The School of Culture and Creativity

Vision And Mission

SCC Facts（as of Sep 2023）

Milestones