MAD faculty investigates how subjectivity and identity are played out in the virtual world, by conducting research into Second Life. Dr. Janey Xiaowei HUANG’s study focuses on how people produce and represent themselves as ‘virtual bodies’ in Second Life, and consider to what extent ‘actual world’ concepts about identity categories, and their associated forms of performativity, are carried over into, or modified with regard to, the identities, representational avatars, and the cultural norms established in Second Life. Her research papers have appeared in international academic journals, as well as on CSSCI indexed journal.