Bio of the Speaker: Lin SHEN is associate professor of the Shanghai Normal University - Music College, Director of the Music Technology Department. He was studied music at Shanghai Conservatory of Music and School of Music of Bangor University, and now doing the PhD electroacoustic music project with professor Andrew Lewis. He is a composer that wrote several Electroacoustic music.  And he also is an active musician, in collaboration with the English, American and Chinese musicians performing all around the world.

Abstract: The speaker, Lin SHEN, has composed and produced a lot of advertising music over the years. In this lecture, he will give an insight into the process of designing commercial music and branding sound identity music. Also we’ll have the chance to hear some interesting stories behind the creation of the works, from the perspective of a commercial music producer and his personal experience. He aims to give the audience a better understanding of how commercial music is created and how it accompanies the development of brands, enhancing the musical culture of companies and brands.