On October 19, 2025, before the Year-1 students programme allocation, in order to help students who have interest in Culture, Creativity, and Management (CCM) Programme to better understand the study content and current situation of cultural industries, CCM Programme took them to visit the Guangdong Museum of Art (Baietan) for observation and learning, with the guidance of the Director of CCM Programme, Associate Professor Dr. Xi Wang, Associate Professor Dr. Geuntae PARK, Dr. Purrie Pui-Yee Ng, Lecturer Ms. Wanqi Wan, and Assistant Instructor Ms. Yi Xie.

Group Photo

The Baietan GBA Art Center is a cultural and artistic venue, integrating Guangdong Museum of Art, Guangdong Intangible Cultural Heritage Museum, and Guangdong Literature Museum. The total exhibition area reaches 40,000 square meters, with the concepts of “Cultural Giant Ship, Time Archway, E Tan Expressive Art, and Cloud and Mountain Art Realm”. It combines the characteristics of Lingnan style and the cultural charm of the Greater Bay Area. Currently, Guangdong Museum of Art was holding the Contemporary Art Exhibition of the Guangdong-Hong Kong-Macao Greater Bay Area, including the Assistant Professor Dr. Andy Tam of School of Culture and Creativity (SCC) having his artworks Calligraphy On Follow-The-Flow presented.

Appearance of the Baietan GBA Art Center 

CCM Teachers, Students and former BNBU Teacher Mr. Ben Wong were communicating in front of the introduction board of Dr. Andy Tam

Students felt free to visit the exhibitions by themselves. During this process, students had deep discussions with teachers from CCM about the collection layout and the curating concept. For instance, they discussed how the application of digital technology would enhance the visitors’ experience and their comprehensions of the exhibition, as well as the impact of the lighting in the exhibition when displaying the artworks. These communications helped students turn their previously vague professional perceptions into a clear outline.

Student was communicating with Dr. Purrie Ng

Students were observing the details of paintings

Through this learning experience, the Year-1 students strengthened their understanding of the cultural and creative industry, experienced the unique concepts from young painters and curators, and triggered thoughts on the narrative logic of the compatibility of the exhibition content.

Text：Anna Xuantong Lin

Photo: Doris Yi XIE