AIMS & OBJECTIVES

This course introduces the history, language, principles, aesthetics and digital tools used in the creation of animation within the context of art and design. The class will focus on understanding the development of animation, the mechanism of animation, and the techniques of animation sufficient to produce projects of merit.

Through different styles of animation, the class will explore the foundations of animation history and its characteristics. In addition, through the use of the software, this course will teach students how to complete basic digital animation.

AIMS & OBJECTIVES

Drawing is to art and design what writing is to literature. Without this fundamental skill, it is impossible to think and record ideas visually.

This course is aimed at teaching drawing as a skill that can be applied across a wide variety of disciplines in the art and design field. The course focus will be on developing perceptual skills to produce drawings of merit from direct observation while gaining proficiency using the materials and tools of dry-media. Students will be taught the process of seeing, hand-eye coordination and the technical skills of handling the medium.

In addition, the terminology of drawing will be introduced and utilized during discussions and critiques. Students will gain an understanding of how drawing fits into the Media Arts profession as a fundamental skill. Students will be expected to view their work critically through class critiques and discussions.

Although the course focus is on developing drawing skills, students will also be encouraged to appreciate drawing as an art form. Exposure to drawings from art history and contemporary art will be incorporated into class demonstrations and lectures.

AIMS & OBJECTIVES

The aims and objectives of this course are to explore a broad spectrum of theoretical development encompassing interpersonal, organizational, and mass communication theories. Application of the theories is an important component of the course, especially in making the ideas relevant to the context of the discipline of Cinema and Television within a communication framework. Equally, application drawing on personal experience is important in order to provide a foundation to meet the discipline of communication.

AIMS & OBJECTIVES

This course introduces the student to the issues and processes involved in designing, conducting, and interpreting communication research. It will focus on a range of communication research techniques commonly used in the Humanities and Social Sciences to collect, analyze, and interpret data relating to film, television and new media and audiences. This includes the proper use and interpretation of research results. The goal of the course is to educate the student in the benefits and limitations of research used by professionals in the mass media with an emphasis on the film, television, and new media industries. This should allow the student to accurately and appropriately use research to further develop his or her career.

AIMS & OBJECTIVES

The creation of any type of visual media requires aesthetic choices. These choices involve the combination of images and sounds in unique and interesting ways. The main objective of this introductory course is to enhance awareness of the aesthetic choices made in visual media production and to explore how the tools and techniques used in its creation can be joined to generate a variety of meanings and messages. The course will involve practicing detailed analysis of the aesthetic choices made in different forms of visual media, with particular emphasis given to narrative film and television. Some practical exercises will also be given to deepen understanding of aesthetic principles.

AIMS & OBJECTIVES

The aim of this course is to provide an introduction to the basic concepts, processes and contexts in the study of mass media. It will introduce students to the historical contexts and modern orientations of a wide varieties of media types. Students will acquire the knowledge of media concepts and processes and establish the link between fundamental concepts and various communication phenomena and contexts. The course discusses the practices of media and communication in various areas, namely, journalism, public relations and advertising, cinema and television, media arts and design, global communication, animation and interactive design, as well as the challenges and opportunities in the era of new media.

AIMS & OBJECTIVES

The course of Final Year Project II (AIM) engages the student in supervised independent research or project work. It is the second and final stage of the completion of the final year project. This course aims to:

- Develop in students the ability to research and generate ideas relevant to the solution of Animation problems through specialist subject provision

- Develop in students sufficient manual skills and technical knowledge to control production processes related to Animation

- Enhance the communications skills, both verbal and written, appropriate to their studio work

- Evaluate and employ contemporary debates regarding practice-based research, practice-led research and cognate creative methodologies

- Provide students with requisite knowledge and research skills to creatively contextualise their practice and imaginatively demonstrate its wider validity

AIMS & OBJECTIVES

The course of Final Year Project is divided into two stages: Final Year Project I and Final Year Project II. The final year project is formed in three directions: Dissertation; Animation Project; and Interactive Media Project. For the stage of Final Year Project I, all students are required to select their projects and for assignment of supervisors. In the case of dissertation, student will be required to develop a research proposal outline, which is to demonstrate the research question(s) and approach to completing the dissertation. In the case of animation and interactive media project, student will undertake an individual project to develop and produce either an animation or an interactive media project. All students will be expected to complete 50% of the total work of the final year project.  

AIMS & OBJECTIVES

This course will introduce students to the history and theory of interactive media art, covering a range of precursors—from the nineteenth century to the present. Following a chronological structure, the course begins by examining the interactive qualities of pre-cinematic devices, and early interactive experiments by modernist artists—from Brecht to Futurism, Dadaism, and Constructivism. It then traces the development of interactivity within an interdisciplinary range of postwar media art—including cybernetics, video art, happenings, expanded cinema, and installation art. Finally, we analyze contemporary examples of interactive artworks – including net art, gaming, robotic art, relational aesthetics, and VR. Students will be introduced to theories of the interface and interactivity, telepresence, networks, social sculpture, embodiment, and performativity. Through class discussion, group exercises, and written assignments, students will apply their theoretical and historical knowledge to the analysis of key moments within the history of interactive media art. Course screenings will include video art, kinetic and interactive art, televisual art, expanded cinema, video art, and net art. Course readings will draw from key texts on film and media theory, new media studies, media archeology, art history, media philosophy, and artists’ writings.

AIMS & OBJECTIVES

This course is designed to serve as an introduction to basic concepts of photography film, video, audio, motion graphics, animation, and interactive media production. Students will develop their fundamental knowledge of production from capture great video images and audio, and to be able to select the copyrighted materials for experimental, cultural and commercial storytelling. It also facilitates students to explore the communication theory and technologies in the context of professional practice (the pre-production planning, production and post-post-production operation). Upon completion of the course, students will present their creative production through the selected channels.

AIMS & OBJECTIVES

The aim of the course is to train students in the foundational practices, basic elements and stages of audio production, and the concepts, skills and techniques of audio equipment and systems involved in games, film and/or video production processes particularly as relates to animation. During the course, demonstrations, equipment tutorials, hands-on workshops, in-class exercises and projects will be used to enhance student learning and acquisition of experience in sound design, production and mixing for animation in the games, film and television industries.

AIMS & OBJECTIVES

This course explores the world of 3D computer animation from initial concepts to final production. It introduces the language, principles, aesthetics and 3D tools used in the creation of animation within the context of art and design. Emphasis will be placed on developing a working knowledge of the mechanics of 3D animation. By completion of the course, students will become acquainted with the necessary skills sufficient to produce projects of merit.

The course is organised to maximise hands-on experience and will include numerous in-class exercises. Because of this, participation in the weekly classes is extremely important and will be considered in grading calculations.

AIMS & OBJECTIVES

This course will examine and compare a variety of media narrative patterns. Students will explore creative storytelling possibilities of different media, such as Music Videos, Experimental Film, Animation and Video Games. They will investigate different narrative traditions such as Myths, Opera, Theater and Dance, in search of semiotic patterns that transcend form, and they will study various forms of multimedia that are employed in the industry. In the end, they will deepen their reservoir of cultural references and increase their effectiveness in developing and presenting creative concepts for a range of media formats.

AIMS & OBJECTIVES

The objective of this course is to introduce students to a variety of techniques used in creation of innovative 3D designs from concept to completion, applicable to their further studies in game design, as well as in 3D digital visualisation, 3D animation, film, and motion graphics, among other types of multimedia.

As a foundational skill in animation and interactive media, modelling environment objects and characters requires students to develop their abilities in three-dimensional thinking, understanding 3D design, building their concepts from 2D to 3D, and iterating and developing designs using the computer-aided design tools. With this course, students will learn a series of workflows spanning technical drawing, free-form modelling, sculpting, assembly modelling, and parametric modelling. In addition to practical 3D modelling skills, students will learn the basics of texturing and rendering of their models to create striking and engaging visual presentations of their models. Students will learn these critical skills through a series of separate modules focused on each type of 3D workflow, with practical exercises, interactive classes and lectures in a hands-on workshop environment.

AIMS & OBJECTIVES

The increasing complexity and specialization of interactive media has created a need for new talent that understands and can use sophisticated online technologies. On the other side, media organizations rarely provide time or money for existing employees to learn new skills.

This course will introduce students to the terminology and tools used in the interactive media environments, and will allow students to actively use the new skills in a series of discussions, quizzes, and labs. This course will enable students to become fearless learners of new technologies in today's knowledge, and teach them to be comfortable working in contemporary the interactive media organizations.

AIMS & OBJECTIVES

In the world of technological expansion, new forms of dynamic interactive media are constantly emerging. With this course students will broaden their understanding of 2D and 3D digital media with the applications of their creative ideas in interactive media that aims to extend their skills in animation, 3D design, motion graphics and game design. In this course, students will learn the design language of interactivity, and ways to communicate their creative ideas with programmable design elements. With the introduction of practical skills in creative coding, students will transform their concepts from static medium to dynamic interactive media, such as generative design, immersive simulation and interactive animation, among others. By exploring computer programming through a variety of media, students will develop fundamental problem solving, design, and technical skills for game design, motion graphics, interactive visualization and immersive cinematics. With the introduction to computer programming basics, students will learn efficient and effective ways to manipulate, create and transform visual elements using computer code, directly applicable to creative industries and emerging dynamic media. After finishing this course, students will be able to develop dynamic and generative visual applications for various domains of creative and media productions.

AIMS & OBJECTIVES

This course focuses on the principles and techniques in developing 2D and 3D scene with related to the character, story setting, stage setting or game setting that can be applied to screen. It demands the capability of relating to style, line, shape, form, mass, space, value, colors, texture, proportion with characters, scale, measure, position, balance, style, mood, atmosphere and principles of composition, unity, harmony, contrast, variety, emphasis, rhythm for effective communication of messages through digital painting, polygon construction, etc.

AIMS & OBJECTIVES

This course focuses on the principles and techniques in developing character animations for narrative purposes. Unlike motion graphics and effects animations, character animation demands the capability of relating the characters with the audience for effective communication of messages. This can only be achieved with fluid animations, vivid characters’ personalities, facial expressions, body language to enrich the communicative power of character animation with non-verbal bodily animation covered in this course. This course will start with the classical Disney animation principles and demonstrate how to apply these in various scenarios to deliver the sense of weight and convincing physical movements. Students will then learn and master the art of timing and spacing in order to express emotions in the form of animations. This course will also cover animation principles and specialized studies on lip synchronization, facial expression, facial anatomy, eyeballs and eyebrows controls, head movement and tilt direction, body movement and action with blocking, timing, and details on secondary motion. Students can develop characters for performance and storytelling applications in animation, film, TV and games.

AIMS & OBJECTIVES

The course is designed at directing students in Visual Communication. I will also deal with the study of the different visual communication strategies in traditional and new media. Students will have the tools to understand the complex world of Visual communication and how to ensure that communication through images reaches the recipient in the shortest possible time and reaches its maximum communicative power.

The lessons will focus on the semiotics of images and on the different processes of multimedia content production for an effective visual communication.

AIMS & OBJECTIVES

This course is designed to provide an outstanding and comprehensive introduction to basic computer graphic technology and theory. It offers the essential information for understanding how images get onto the screen by using the complementary approaches of rasterization and ray tracing. The teaching mode is based on weekly lectures, which cover topics common to an introductory course, such as texture mapping, data structures for graphics, visual perception and computer animation.

AIMS & OBJECTIVES

This course aims to equip students with knowledge of script writing for animation with creativity. In particular, attention is paid to the goals and practice of writing for television and film, storytelling through cinematic techniques, creative writing for animation, effective narrative scripts, including character development, story, tension, and suspense in the proper script format, and the suitability of scripts for animation.

AIMS & OBJECTIVES

This course aims at widening students’ horizons in understanding animation. It offers an opportunity for students to experiment with different styles and techniques of animation such as painting, cut-out, stop-motion, puppet model and other haptic techniques without using the conventional key framing approach. It will also review photographic methods and show how digital media can augment traditional methods or replace them. Through individual and group assignments students will explore various tools and techniques while developing their skills of styles, concepts and have better understanding of the possibilities of animation.

The course is organized to maximize hands-on experience and will include in-class critiques, exercises, and work sessions. The critiques will be run as seminar-style discussions, with everyone participating in the critiques and discussions of each student’s work. Because of the way the classes run, active participation in the weekly classes is considered very important and is considered in grade calculations.

AIMS & OBJECTIVES

This course aims to familiarize students with the history and aesthetics of European Cinema after World War II. First, significant films movements will be studied followed by an examination of key auteur filmmakers and their relationship to international art cinema. Next, European popular films and ideas of national cinema will be explored. Finally, the emergence of transnational film production will be the last area of study. Representative films from each section will be screened and discussed.

AIMS & OBJECTIVES

This course aims to acquaint students with the connecting cultures through the interdisciplinary knowledge of the building blocks of visual thinking and cultures play. It also engages students with the increasing significance of storytelling skills in digital and interactive environments. Students will able to demonstrate their knowledge of digital literacy, media literacy and literature proficiency solving the commercial and cultural driven presentation for traditional media, social media and new media environment. Student will explore multicultural style of visual thinking presentation in teamwork and individual fit the purposes. Upon completion of the course, student will present a visual thinking presentation for a self-selected topic aligned with the key theme of the requirements. The assignments of this course are designed in applying the student-centered exploration presentation approach.

AIMS & OBJECTIVES

This course provides an introduction to Japanese animated films and TV programmes. We will discuss the major animation programmes, the different genres and the social influence of animation; analyse the production of the animation programmes; investigate the development of Japanese animation market as well as the exports of the animation cultural products to the world. It is designed to give students an understanding of the overall picture of the animation industry, the audience (including the fans), and the anime-related popular culture. This course will also guide students through theories of animation and media art to gain a more in-depth understand of Japanese animation.

AIMS & OBJECTIVES

This course aims to equip students with the principles and skills needed to develop engaging characters to drive animation story with dramatic and emotional impact. The course will focus on the biped character creation process and the application of storyboarding principles in the form of animatic to reflect the complexity of characters’ personalities in animation. Students will learn the visual aspects of character design covering facial features, body proportion, anatomical structure, posing, and custom styles and evolve the creative decisions based on the research and development of the characters’ profiles and personalities. In addition to the conceptual and visual development, students will model, rig and texture the characters to produce an animatic with the applications of storyboarding principles. By the end of the course, students will be able to develop original characters and present their stories vividly in the form of animated storyboard.

AIMS & OBJECTIVES

This course prepares students for the production of Interactive Video (IV), facing the challenges that linear video is not able to adequately cover today. Students will have a basic knowledge of converting linear videos into interactive using tools, equipment and software to create interacting videos, in particular lectures will focus on engaging, immersive video experiences, gamified, on 360 videos, VR video and linear.

AIMS & OBJECTIVES

This course is designed to introduce students to the history of animation by surveying a comprehensive range of key artists, styles, techniques, and genres—from the 1900s to the present. Students will study a global range of animation by both commercial and non-commercial artists, analyzing work designed for the cinema, television, art gallery, and internet. We will consider issues of form, medium, technical method, and national context, and students will learn to situate animation within its social, aesthetic, and technological milieu. Throughout the course students will examine the interrelation of industrial and independent artistic modes of animation, and they will learn to think critically about animated representations of race and ethnicity, nationality and gender. Finally, the course will consider contemporary animation and the increasing entanglement of animation and cinema within the digital context.

AIMS & OBJECTIVES

This course introduces the basic principles behind each process among the spectrum of special effects that are being practiced in the film and video industry. Hands-on experience is provided in workshops in order to assist students in expanding their visual vocabularies.

AIMS & OBJECTIVES

Different subjects are designed to give students a range of current ideas and respond to new interests of the faculty. Some topics include: digital technology and innovation, smart phone app, virtual reality, augmented reality, computer-generated images, etc.

AIMS & OBJECTIVES

At the core of each video game, there is an intensely creative artistic vision and engaging, interactive visual elements that continuously expand the definition of game art. In this course, game art & animation focuses on the design of modular environments, texturing, 3D animations of characters and props that students learn to create in modeling and game development software and tools. The students acquire complex technical skills while developing their unique artistic vision through a progressive series of practical assignments while mastering the fundamentals of 3D animation, lighting, texturing, and rendering within industry-recognized game engines. In addition to learning effective technical workflows, the students will synthesize their understanding of the artistic principles at the core of 3D video games art, including 3D design, knowledge of color, lighting, shading, anatomy, motion, perspective, and polygonal modeling.

AIMS & OBJECTIVES

The increasing complexity and specialization of interactive media has created a need for new talent that understands and can use sophisticated online technologies. On the other side, media organizations rarely provide time or money for existing employees to learn new skills.

This course will introduce students to the terminology and tools used in the interactive media environments, and will allow students to actively use the new skills in a series of discussions, quizzes, and labs. This course will enable students to become fearless learners of new technologies in today's knowledge, and teach them to be comfortable working in contemporary the interactive media organizations.

AIMS & OBJECTIVES

Stop-Motion Animation is a form of comprehensive art, which is a technique used in animation to bring static objects to life on screen. It has a long history and still plays an important role in the development of animation. This course focuses on a variety of tools and skills needed to create stop-motion animation. Learning will be emphasized through studio projects designed to teach the principles of timing and motion.

The course begins by laying an early history of stop-motion animation and following its development through the pioneering days of cinema and television. By introducing an appreciation for the historical factors that allowed stop-motion to continuously evolves as a form of popular art. The course explores how camera, color, lighting, editing, sound effects and storytelling combine as to make the unique of the art form.

Students will examine the combined influences of European Puppet Theater and Hollywood Special Effects on the growth of stop-motion animation through the 20th century and into the contemporary digital world. They will leave the course with a deep understanding of technical skills and processes required to create a stop-motion animation. Additionally, students will complete an individual final project by using a range of materials to build animation performances in split-second increments, and infuse inanimate objects with the spark of life.

AIMS & OBJECTIVES

Like a number of courses in Media Arts and Design, this one is also based on skills, and intends to provide a strong foundation of computational concepts that can be found supporting user interfaces and games in different platforms. This will allow students to apply these techniques when developing new interfaces and games. Contemporary media, such as smartphones and tablets use these interfaces as the windows and face of intelligent games. As such, no matter how sophisticated and engaging visual interface and interaction becomes, they are still driven by intricate computational concepts and the meticulous application of those concepts. The course content takes students far beyond simple interfaces and will explore a number of input modalities (including webcams and microphones). Special topics will be introduced from time to time so that students can expand their skills in areas such as path-finding, cellular automata, and cellular and generic algorithms.

AIMS & OBJECTIVES

As part of growing creative technology fields, Virtual Reality (VR) and Augmented Reality (AR) experiences are redefining ways of creating and consuming cultural content and form new interpersonal interactions. These simulation experiences revolutionize enterprises, healthcare, architecture and scientific visualization, and commerce in addition to the new art and performance practices. This class offers students a framework for creating compelling environments in VR and AR with special considerations for artistic, design, experimental, and technical trends. The students' practical projects will reflect their new knowledge of historical, present, and emerging VR, AR, and mixed reality platforms.

In this course, students will learn the process of developing their ideas and content for immersive environments and applications with the understanding of their audiences, interactivity, and affordances of current technology. Specifically, students will learn to create interactive scenes within a gaming engine using VR- and AR-appropriate 2D, 3D, audio assets, programming interactions, and multisensory responses.

AIMS & OBJECTIVES

Objectives of the internship are to provide a direct link between the programme’s core values and the disciplines and methods of practice; to enable students to experience aspects of practice and provide the opportunity for them to work in areas of the field outside their specific expertise; to enable students to observe, analyse, and comment on the interaction between theoretical and practical issues of their programme as it is practiced; and to establish connections between practice and the development of relevant directions.

The internship is intended to provide the opportunity for students to work in various situations in their programme’s area. The internship is also intended for students to use the opportunities of their placement to broaden their own experience beyond the limitations of their chosen discipline.

AIMS & OBJECTIVES

Different studies are designed to give students a range of current ideas and respond to new interests of the faculty. Some of the topics of the studies include: digital technology and innovation, smart phone app, virtual reality, augmented reality, computer-generated images, etc. The aims of this course are:

1. To enhance the knowledge and bring different perspectives on the selected topic in animation and interactive media areas.

2. To compare and analyse the main issues of the selected topic and subject.

3. To develop creativities, analysing abilities, and critical thinking through the topical studies in the animation and interactive media areas.

AIMS & OBJECTIVES

Whether you are on the academic, creative or business side of animation, having an understanding of the production, entertainment and media industries will enhance your career. This course provides a comprehensive look at the global animation businesses, from theatrical films to television to video-on-demand, and especially how they relate to animation content. It also explores how to finance, distribute and market animation to multiple platforms and ancillary businesses, including related strategies and plans. In addition, we will explore the role of the animation professional in these industries and how to initiate business strategies.

AIMS & OBJECTIVES

This course aims to provide students the concepts of digital project management in strategic business and innovative environments. Students will explore the project management and strategic management in digital practice and team development from mini digital projects. The scope of projects will involve multicultural activities (products and services) which may support from latest business models for digital economy, creative economy and cultural economy. It also engages students to define the performance indicators of a successful project. Students will able to evaluate different stages of the project and report the project performance as a project manager. Upon completion of the course, student will present their projects management experience and innovative outcomes.

AIMS & OBJECTIVES

The aims and objectives of this course are

- To foster an appreciation of contemporary photo imaging forms and concepts through a practical, analytical and critical approach.

- To introduce practical knowledge of photo-imaging and techniques of visual presentation along with photographic language and visual theories.

- To develop students’ knowledge, skills and understanding through the making of photographs and digital images that lead to and demonstrate conceptual and technical accomplishment.

- To develop students’ knowledge, skills and understanding that lead to increasingly accomplished critical and historical investigations of photography and digital imaging.

AIMS & OBJECTIVES

This course introduces the creative processes of screenwriting. Through practical exercises and assignments students will learn about the art, craft, and business of film and television writing, with a primary focus on writing for short films and writing for television.

AIMS & OBJECTIVES

The aims and objectives of this course are

- to examine Hollywood as a reference point for all cinemas globally and historically;

- to explore a set of conventions and practices developed in Hollywood cinema;

- to study the Hollywood formula and certain important moments in Hollywood cinema and how they relate to American history.

AIMS & OBJECTIVES

The subject matter covered in this course concerns the major film production centres of Japan, South Korea, and India. The course aims to develop insight into the concept of National Cinema, the contemporary transnational cinema, and the relationship between cinema and the cultures and societies of South and East Asia. The course will also provide students with knowledge concerning the relation between cinemas in Asia, cinemas of the West, and cinemas within the Asia region, and will consider the related industry of Anime in the Japanese context. Marginal cinemas such as Singapore and the Philippines; feminist, diasporic and independent filmmaking may also be included as topics.

The specific objectives of the course are to engage students with this unique cluster of cinemas, particularly their respective industrial, directorial and stylistic features, and to develop critical thinking skills and attitudes relating to engagement with Asian Cinemas.