The Cinema and Television (CTV) programme of UIC, founded in 2006, was developed in conjunction with and modelled after the curriculum of the Academy of Film of Hong Kong Baptist University, the largest and most important of its kind in the region. The CTV programme aims to nurture a new generation of graduates with a global vision, professional knowledge, and production and research skills needed for the robust development of the media and creative industries in the Greater China Region and overseas.

The programme provides theoretical and practical courses and organizes events and exercises to offer students the opportunity to understand and engage in the film, television and new media industries. The knowledge and skills learned from the programme emphasize creativity, writing and production skills, management, research and criticism. These areas build upon the Colleges ideal of Whole Person Education, its underpinning educational philosophy, and create experiential learning modules that develop and enhance diverse perspectives among the students.