On the afternoon of April 20, 2024, the "Fusion Forum: Industry · Alumni," jointly organized by the "Four Point Philosophy Admission Office: "We Are UICers", and hosted by the Cultural and Creative Management (CCM) Annual Series Team, and cohosted by the CCM Student Association, was successfully held in the Reception Room AD301 of NBU-HKBU UIC. This event brought together two senior practitioners from different fields of the cultural industry and four outstanding alumni to gather with UIC faculty and students. With the theme "The Trident of Cultural Creatives," the event adhered to the CCM profession's consistent philosophy of "integrating industry, academia, and research", to jointly explore the new trends and future development of the cultural industry.

The “FusionForum: Industry·Alumni” event adopted a synchronous online and offline mode, attracting over 100 onsite attendees and garnering attention and support from more than 7,522 online participants. The live stream and video likes exceeded 100,000 times, fully reflecting everyone's extensive interest and enthusiastic participation in the development of the cultural industry.

The guests and the CCMers take a group photo together

The forum was divided into two parts. In the first part, hosted by Weixi Zhang, a student from the 23rd cohort of the CCM major, discussions were held with Dr. Purrie and four senior alumni: Philips Xiajun Zhu, Silver Shan Yin, Rose Jinghua Fan, Jingting Huang, about their experiences in applying for further studies, their career experiences, and insights. Alumni encouraged younger students to cherish their time for learning and discussions during their school years, and to seize various opportunities for practical activities, as these would help them better identify future career directions and adapt to workplace life.

The second part of the forum featured interviews conducted by Jingtong, an alumna working at Neweekly Magazine, with two industry guests: Yutao Feng, General Manager of Zhuhai Movie Power Culture Communication Co., Ltd., and Yijia Zhuo, Manager of Investment Promotion and Operations Department at Huafa Hi City. Through this unique face-to-face interview, the audience gained insights into the integration points and future trends of the cultural industry and commerce. Moreover, from the perspective of corporate managers, they learned how to perceive the current employment situation in the cultural industry and the requirements for practitioners.

 Philips

2014 Graduate of CIM (Cultural Industry Management)

Master of HKBU

Administrative Officer of China Overseas (HK)

Silver

2017 Graduate of CCM

Development and Operations Manager of Amazon Global-Selling Japan

 Rose

2017 Graduate of CCM

 Master of RCA

GM of Zhuhai Xin'aolin Cd Manufacturing

Jingtong Huang 

2022 Graduate of CCM

Journalist of Guangzhou Neweekly

The guests and the audience take a group photo together

Yutao Feng, General Manager of Zhuhai Movie Power Culture Communication Co., Ltd.

Yijia Zhuo, Manager of Investment Promotion and Operations Department at Huafa Hi City

Ms. KK Wan presents a certificate of appreciation to the guest.

Q&A from Audiences

"We Are UICers | FusionForum: Industry · Alumni” not only deepening the connection between alumni and alma mater, but also providing a platform for current students to have in-depth communication with industry leaders, thereby offering strong support for their future career development.