Recently, students Jingrong LIANG and Kexiao CHEN in Culture, Creativity and Management Programme (CCM), with their "Digital Talent Service of Potential Bread" - B2B-based Enterprise Talent Development Project (Leader: CCM Assistant Professor Dr. Iceman LEUNG), have won First Prize in College Level Competition of The 14th National College Student "Innovation, Creativity and Entrepreneurship" Competition (3Chuang Competition), and "Annual Startup Champion" Award in the First UIC "Entrepreneur Growth Plan".

 Student Team Members Group Photo and Certificate of 3Chuang Competition

The National College Student "Innovation, Creativity and Entrepreneurship" Competition (3Chuang Competition) is a national college students' disciplinary competition sponsored by the Ministry of Education's College E-commerce Teaching Steering Committee entrusted by the Ministry of Education in 2009, aiming at cultivating and stimulating college students' innovative consciousness, creative thinking and entrepreneurial ability. On March 23 and 30, 2024, the college level Competition held the preliminary and final competitions respectively. After intense competition, 15 of the 66 preliminary teams won prizes, among which the "Three-minute Potential Team" with 2 CCM students won the First Prize.

CCM Students are Presenting in the Final Round of College Level Competition in 3Chuang Competition

The “UIC Entrepreneur Growth Plan" is officially started by UIC Innovation Center on December 19, 2023. The plan is to stimulate student engagement in a variety of innovative and entrepreneurial activities. Furthermore, it seeks to augment their overall literacy through practical implementation, fostering the development of well-rounded, curious, and inventive talents brimming with potential for the future. In the first year of plan, 12 students were awarded, with 2 CCM students included.

Jingrong LIANG and Kexiao CHEN’s Certificate of "Annual Startup Champion" Award

Students Jingrong LIANG and Kexiao CHEN introduced that, their awarded project "Project English Name" was led by Dr. Iceman LEUNG, proposing a solution to solve the difficulties in youth employment, low job satisfaction, and high employee turnover rate faced by enterprises. The objective of team is to meet the needs of schools and enterprises in talent selection, cultivation, and strategic planning. It also helps individual users to explore their potential and have clearer future plans.

Project Introduction Photo

Regarding to their win, students Jingrong LIANG and Kexiao CHEN said, "During the preparation for the business competition, our team experienced numerous challenges and struggles. We started preparing for this project since winter break, and our mentor Dr. Iceman provided us with great help, always guiding us in the right direction when we veered off. After going through at least ten rounds of revising the presentation slides and refining the details of our pitch, we showcased our best selves in the competition. Additionally, what left the deepest impression on us was the Q&A session in the preliminary round, where each team member played their role and tackled the various tough questions posed by the judges. This journey full of sweat and hard work will be an unforgettable part of our university life."

Text and Edit: Doris XIE