Introduction-Media Arts and Design

The Media Arts and Design (MAD) Programme at UIC aims to foster a new generation of graduates with global vision, professional knowledge, creativity, leadership and research skills required for the robust development of media arts and creative industries in China and abroad. Through rigorous visual arts, media and design training coupled with interdisciplinary collaborations, trans-media experimentations, and exchange activities, the MAD Programme will give students a strong motive to develop beyond their comfort zones and explore the boundaries of their knowledge and abilities.

To provide students with the fundamental knowledge and skills required for creating work of media arts and design.
Cultivate future artists and professional design talents.
Train future media art historians and museum experts with international perspectives.

The programme curriculum at MAD offers rigorous theoretical foundation and production-intensive education for students who are committed to pursuing the visual arts, audio-visual and interactive arts and design as their career paths.