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The Media Arts and Design (MAD) Programme at UIC aims to foster a new generation of graduates with global vision, professional knowledge, creativity, leadership and research skills required for the robust development of media arts and creative industries in China and abroad. Through rigorous visual arts, media and design training coupled with interdisciplinary collaborations, trans-media experimentations, and exchange activities, the MAD Programme will give students a strong motive to develop beyond their comfort zones and explore the boundaries of their knowledge and abilities.