Zirui ZENG

Visual Identity System Design

120.0*60.0*75.5cm

Supervisor: Dr.Janey HUANG

“Initial Blue” is the Visual Identity System based on intangible cultural heritage of the southeastern Guizhou region – batik, and the sustainable fashion and lifestyle brand – GENYU. Blue, is the color of fantasy, the dye of the earth, the gift of nature. Initial Blue hopes to combine oriental and modern aesthetics with visual language to give new life to intangible cultural heritage, express the attitude to fashion, respect for time, the purest protection of nature, and create more opportunities for people to interact and connect with the natural ecology.