Xiaotong JIANG

Dissertation

Supervisor: Dr. Janey HUANG

In the era of the Internet, the development of smartphones and social me- dia has promoted the rise of the mobile game industry. Honor of Kings, as a continuously hot domestic MOBA mobile game, occupies a huge advantage in the domestic market. In order to explore the key factors for its good development, this study takes game culture as the entry pointand conducts a case study centering on Honor of Kings, then finally theexperience of reference value for the development of domestic mobile games is discussed.