Jingyin LIANG

Dissertation

Supervisor: Dr. Yuan YUAN

The topic of the research is: Research on Design Principles of User Interface of IPTV: A Case Study of Guangdong IPTV in China. It focuses the understanding of user behaviorsfor IPTV product, and finds out the important design principles for its user interface, improving user experience and user viscosity. Qualitative method is applied. The task for user interface in IPTV is to design a clear and efficient user experience under so many recommendation blocks in a screen. It gets results including IPTV's user behaviors with its BI data platform,recommendation blocks' order and size, color, visual elements, etc.