Jiahan YI

Dissertation

Supervisor: Dr. Yuan YUAN

Women are the main consumers of perfume. The design of perfume bottles influence the purchase intention of female consumers. Good bottle design not only stimulates consumption,but also becomes a feature of the brand. This paper mainly studies three aspects a fperfume bottle design: material, shape and color. According to the feeling of female consumers on design elements, as well as statistics on the most popular materials, shapes and colors, this paper summarizes female consumers' preferences and puts forward suggestions on the design of perfume bottles.