Jiaxian CHEN

Dissertation

Supervisor: Dr. Yuan YUAN

Cultural themed programs attract significant attention in China these days, and more and more people become keen on them, even participating in the related activities. This dissertation aims at conducting a research about the influenced factors of the popularity of cultural themed programs among college students. It uses semi-structured interview and content analysis to elaborate the respondents' attitudes, thereby summarizing the key factors. The researcher assumed that thecelebrity guests, market environment, cultural knowledge involved, emotion resonances and social relationships affect the popularity. It tries to provide reference suggestions to the producers in the market today.