Xin FU

Dissertation

Supervisor: Dr.Guido ALVAREZ

Through this proieit, we aim to eplode the reltinship btween social media and the luxury logo fever, We wanted to explore whether young people's love and just Pcachy pursuit of luxury goodsis related to social media, and whether the Internet guide to luxury consumption has an impact on their cognition. Finally, we will study their point of view on luxury logos when they make a luxury consumption. We intended to use this project tell people about the phenomenon that more and more people blind buy luxury product and the only reason is "that logo looks expensive" .