Hefan ZHANG

IP Design

2*2

Supervisor: Ms. Moke LI

The core philosophy of the Picnic Party band is to break free from societal constraints and explore the realms of freedom and authenticity within oneself. The IP design primarily consists of five characters who form a band comprising women from different ages and professions. The picnic symbolizes the attitude of enjoying life during leisure time. This expresses the core idea of encouraging people to embrace the enjoyment of life. The color scheme, characterized by extensive use of bright green, aims to showcase the allure and beauty of nature.