User Interaction Mechanism of Streaming Media Platforms from the perspective of Inter action Ritual Chains
Yuting DENG
Dissertation
Supervisor: Dr. Yuan YUAN
In recent years, as the mainstream of electronic media development in the new era, streaming media platform has become a part of many people's home life, and the usage of streaming media has seen an astonishing growth. This paper will analyze the platform user interaction process with Bilibili as the main research object based on the theory of interaction ritual chains, and explore how users obtain emotional satisfaction during the interactive process.
