Jianuo WEI

Dissertation

A4

Supervisor：Dr. Yuan YUAN

The swift pace of life is being adapted to by people with the advancement of technology. The use of short video software is in line with the current inclination of people to view videos. As the most popular short video software, Tiktok is of great research significance. We analyze the particular utilization of emotional design theory in Tiktok, examining its design from an emotional design point of view in this paper. I also use questionnaires and interviews to explore the current shortcomings of Tiktok. At the end of the paper, the authors improve the logo and page of Tiktok according to the theory of emotional design.