8 Groups of CCM Students were Awarded in 2023-2024 DCCD Final Year Project Awards Ceremony
In the afternoon of May 15, 2023-2024 Department of Culture Creativity and Design (DCCD) Final Year Project (FYP) Awards Ceremony was held on the 5th floor of Cultural Creativity Clusters. 3 groups of students in Culture, Creativity and Management Programme (CCM) won the Best Poster Awards, while 5 groups of CCM students won the First Runner-up Awards.
The Awards Ceremony was hosted by Dr. Yuan YUAN, the Acting Department Head of DCCD, as well as Dr. Iceman LEUNG, the Acting Associate Head of DCCD. Prof. Eugene CH’NG, the Dean of School of Culture and Creativity, was invited to present the awards.
In the Awards Ceremony, 8 groups of CCM students were awarded, including 3 groups of students getting the Best Poster Awards, respectively Mengting HE and Lin LI with poster “The Impact of Sports Event Sponsorship on Brand Equity and Audience Purchase Intention – Take ANTA's Sponsorship of the Hangzhou Asian Games as an example” (supervised by Prof. Lei SHI), Junrong PAN and Junlei CAI with poster “Design and Application of UIC Campus Mascot IP” (supervised by Dr. Geuntae PARK), as well as Jian LIU and Mingyu ZHENG with poster “The shaping of urban cultural space – take Guangzhou T.I.T creative park as an example”(supervised by Ms. KK Wanqi WAN).
The Final Year Project Course this year was overall instructed by Dr. Xi WANG, supervised by Prof. Lei SHI, Dr. Geuntae PARK, Dr. Purrie NG, Dr. Iceman LEUNG, Dr. Xi WANG and Ms. KK Wanqi WAN in groups, and organized by Ms. Ivy LUO, with totally 49 students in 25 groups participated and finished successfully.
Prof. Eugene CH’NG and Dr. Yuan YUAN presented the Best Poster Awards to Mengting HE and Lin LI, who are supervised by Prof. Lei SHI
Mengting HE and Lin LI’s FYP Poster, “The Impact of Sports Event Sponsorship on Brand Equity and Audience Purchase Intention – Take ANTA's Sponsorship of the Hangzhou Asian Games as an example”
Prof. Eugene CH’NG and supervisor Dr. Geuntae PARK presented the Best Poster Awards to Junrong PAN and Junlei CAI
Junrong PAN and Junlei CAI’s FYP Poster, “Design and Application of UIC Campus Mascot IP”
Prof. Eugene CH’NG and supervisor Ms. KK Wanqi WAN presented the Best Poster Awards to Jian LIU and Mingyu ZHENG
Jian LIU and Mingyu ZHENG’s FYP Poster, “The shaping of urban cultural space – take Guangzhou T.I.T creative park as an example”
CCM Students Awards List：
No. | Awards | Title | Students | Supervisor |
Best Poster Awards | ||||
1 | Best Poster Awards | The Impact of Sports Event Sponsorship on Brand Equity and Audience Purchase Intention – Take ANTA's Sponsorship of the Hangzhou Asian Games as an example | Mengting HE Lin LI | Prof. Lei SHI |
2 | Best Poster Awards | Design and Application of UIC Campus Mascot IP | Junrong PAN Junlei CAI | Dr. Geuntae PARK |
3 | Best Poster Awards | The shaping of urban cultural space – take Guangzhou T.I.T creative park as an example | Jian LIU Mingyu ZHENG | Ms. KK Wanqi WAN |
First Runner-up Awards | ||||
4 | First Runner-up Awards | The Cultural Product Design for Key Stakeholders of Zhuhai Grand Theater | Yuqian ZHAI Ji CAI | Dr. Geuntae PARK |
5 | First Runner-up Awards | An exploration of smellmap in Huitong village created by synesthesia method to increase tourists’ willingness to visit | Yuqi LIU Guo XU | Dr. Purrie NG |
6 | First Runner-up Awards | An Analysis of Male Gamer's Willingness to Purchase for Virtual Skins and Props | Siyang WANG Yifei WANG | Dr. Iceman LEUNG |
7 | First Runner-up Awards | The application of classic of mountains and seas in modern Chinese leisure park – improvement of Beijing Su Great Wall | Penghui GUO Hongyi WU | Dr. Xi WANG |
8 | First Runner-up Awards | Analysis of the influence of Cultural IP on the attraction of art galleries – A Case Study of Kulangsu Center for Contemporary Art | Keyun QIU Yunyi LU | Ms. KK Wanqi WAN |
Text & Edit：Doris XIE
