UNESCO 

       The cultural and creative industries are among the most dynamic sectors of the world economy and offer countless new and high growth opportunities for development.

      UNESCO encourages all countries in the world to protect & promote their inherited cultural capital, and cultural creative enterprises are becoming primary driving forces of the economy.

Aim

         The aim of the Bachelor of the Business Administration (Honours) in Culture, Creativity and Management programme is to equip students with a solid foundation in the principles of managing cultural capital. Under our liberal arts education, there are creators (people who produce cultural capital) and managers (people who manage both  the  economic  value and the cultural value  produced by cultural capital).                                                                                                                                                                          

Graduates

          Our graduates are in a strong position to gain employment Our graduates are in a strong position to gain employment with private and public organizations in greater China or abroad.

          They may be employed by government agencies, public cultural institutions, cultural enterprises, heritage management organizations, consulting companies, and private and public corporations with   regards to culture and creativity management.

         After four years of education and training, graduates are also favored by the top universities in   China and abroad when they choose to continue their studies.