With the development and enhancement of the cultural industry in the national economy and the transformation from low value-added to high value-added industries, cultural industrialists play an increasingly important role. Cultural creators and managers can participate in the management of various cultural and creative government departments and business organizations, ranging from exhibition planning and management, festival planning and management, audio-visual media, film or television, tourism, advertising and communication, graphic design, product design, planning of architecture or cultural heritage, craft design, performing arts creation, and other various fields, managing the creative development, design, and market operation of culture or products, etc.

As of April 2018, the Culture, Creativity and Management programme has had seven classes of approximately 371 graduates. Among the 45 graduates of 2020, the employment rate of those who chose to be employed reached 86.67%, the job matching degree was over 75%, and the employment satisfaction rate was 93%.Our graduates are favored by advertising agencies, news media organizations, exhibition planning and other companies, and some of them are employed by CCTV, Tencent, Wanda Commercial Management Co. Ltd., Shanghai Ogilvy & Mather Advertising Co., Marriott International Hotel Group, Zhuhai Huafa Culture Communication Co.

Graduates of Culture, Creativity and Management can also further their studies in various professional directions such as fashion design luxury management, art and design management, hotel management, cultural management and business administration. Most of our graduates have been successfully accepted by famous universities in China and overseas, including: University of Warwick, UK, University of Sheffield, University of Edinburgh, University of Manchester, University of the Arts London, University College London, University of Southampton, University of Glasgow, University of Leeds, University of St. Andrews, University of Sydney, University of Melbourne, University of New South Wales, University of Queensland, Monash University, Ecole Supérieure de Commerce Grenoble, France, University of Hong Kong, Hong Kong Polytechnic University, City University of Hong Kong, Chinese University of Hong Kong, Hong Kong Baptist University, etc.