The nature and the characteristics of cultural and creative industries, internship, brand building and equity of cultural capital, Creative Supply Chain Theory and operations, core competencies of creative workers.

Faculties: Prof. Lei SHI, Dr. Purrie NG

The characteristics and scales of event planning, operations and customers’ satisfaction, promotion and communication, marketing and advertisement with social media.

Faculties: Prof. Lei SHI, Dr. Purrie NG

Audience satisfaction, Service quality, Users behavior, creative interpretation in exhibition and museum design and services, the design processes and trends, Green or sustainable design

Faculties: Dr. Purrie NG, Dr. Iceman LEUNG

1. The development and the latest trends of tourism, cultural heritage and hospitality

2. The investigation of Customers’ perception and selection on tourism, hospitality services and leisure management

3. Marketing Communication – its methods and impacts

4. Big data analytics/experiment design

• Regression analysis (negative binomial regression, beta regression, spatial regression, ordinary least squares)

• Eye-tracking, facial emotion analysis, text mining, sentiment analysis, social network analysis
  

Faculties: Prof. Lei SHI, Dr. Purrie Ng, Dr. Iceman LEUNG, Dr. Xi WANG, Ms. Wanqi WAN

This area covers objective measurement for Innovative Talent in Higher Education, Spontaneous Biometric and Psychometric measures of Creativity Concepts and Inventory

Faculties: Dr. Iceman LEUNG