The Culture, Creativity and Management programme expects students to do creative exploration through an integrated, creatively expressive and interdisciplinary educational approach and philosophy that reinforces disciplinary knowledge of culture, media, design and creative industry studies from all perspectives.

Areas of study include.

1. an awareness of the increasing globalization of cultural management in the context of art and creativity, as well as in the contemporary social, political and economic environment;

2. an in-depth understanding of business ethics and good corporate governance;

3. information technology skills to adapt to today's business world;

4. a deeper understanding of the core principles of management, with particular emphasis on knowledge of the cultural industries;

5. basic knowledge of the main areas of study in the cultural and creative industries;

6. knowledge of the cultural industry market and basic elements of business administration;

7. study of basic policy, development and management decisions, and capital investment decisions;

8. how to evaluate cultural industry programs or organizations for development or renewal