1. The development and the latest trends of tourism, cultural heritage and hospitality
2. The investigation of Customers’ perception and selection on tourism, hospitality services and leisure management
3. Marketing Communication – its methods and impacts
4. Big data analytics/experiment design
Regression analysis (negative binomial regression, beta regression, spatial regression, ordinary least squares)
Eye-tracking, facial emotion analysis, text mining, sentiment analysis, social network analysis
Faculties: Prof. Lei SHI, Dr. Purrie Ng, Dr. Iceman LEUNG, Dr. Xi WANG, Ms. Wanqi WAN
