In the morning of November 7, 2023, led by Instructor and Associate Professor Dr. Purrie NG as well as Assistant Instructor Ms. Doris XIE, 35 students of course Concepts of Contemporary Arts in Cultural Industries of CCM (Cultrue, Creativity and Management) Programme took the bus to Zhuhai 4DAGE Technology Co., Ltd for a field trip and learning.

4DAGE focuses on the research and use of artificial intelligence in the field of 3D reconstruction and related algorithms. With the goal and vision of “digital everything”, they conduct digital technologies including 3D computer graphics, artificial intelligence, deep learning to heritage preservation and sustained utilization.

Under the guidance of Mr. Kenny WEI, UIC alumni as well as the Market Manager of 4DAGE, CCM students had a comprehensive knowledge of the real case of heritage digitization and the prospect of digital exhibition curation.

In the cultural industry, the uniqueness of modern art and the temporary duration of exhibitions make digitization and mediated documentation with technology become a trend of cultural development. Implementing the teaching method of integrating industry, study and research, CCM Programme allowed students truly experience the significance of heritage digitizing and cultural gene pool construction in cultural management, and learn more about the edge-leading fields in the cultural industry through this opportunity.

Text: Will Qingxue WEN

Images: Charles Jianyi LIANG, Doris Yi XIE