On April 19, 2025, leading by Dr. Geuntae PARK, Associate Dean of the School of Culture and Creativity and Associate Professor of Culture Creativity and Management (CCM) Programme, and Assistant Instructor Ms. Doris XIE, CCM students who were taking the courses “Principles of Creative Arts Management” and “Commercial Space Planning and Facilities Management” went to Guangzhou Pearl River Piano Cultural Park for a field trip.

Group Photo

Guangzhou Pearl River Piano Group Co., Ltd. has undertaken a "micro-transformation" of its old factory site located in Liwan District, investing in the construction of the Pearl River Piano Cultural Park. The total land area of the park is approximately 76,000 square meters, with a post-renovation building area of about 130,000 square meters. The park is also the "Liwan Intangible Cultural Heritage Cluster," including 20 high-quality intangible cultural heritage inheritor studios from Liwan District, creating a comprehensive platform for the production, display, experience, training, research and development, and exchange of intangible cultural heritage.

Ms. Shane QIN and Dr. Geuntae PARK introduced the history and layout of the cultural park to students

The students visited the park's exhibition hall, Liwan Intangible Cultural Heritage Cluster, and the studios of famous cultural and artistic figures, among other facilities. They engaged with Ms. Shane QIN, the Manager of Marketing Development and Business Service Center of the cultural park, learning and discussing the original intention behind the renovation, operational management, existing challenges, and the market development of the cultural park.

Ms. Shane QIN introduced the current condition of the cultural park to students

Through this field study, students gained a more intuitive understanding and firsthand experience of the art management and creative park operation knowledge learned in class. They also acquired a deeper insight into various intangible cultural heritage project inheritance cases, with a keen anticipation for further exploration and practice in the future.

In the Liwan Intangible Cultural Heritage Cluster, students experienced the profound traditions of Chinese medicine and the enchanting art of Southern-style shuttlecock kicking

Text and Photos: Doris XIE